Hi, I'm Michael
Full-stack developer and automotive tech strategist who builds what others talk about.
Selected work
My stack
About
In 2005 I left the mortgage industry and needed to reset. I helped a friend get his independent repair shop off the ground, turning wrenches by day and ripping GSX-Rs by night. It taught me commitment, focus, and that the automotive industry might not be too bad. I dove in, head first.
18+ years later, that decision shaped everything. I went from SEO account management to directing search marketing for a major auto group, then founded my own agency and ran it for 11 years. Along the way I taught myself to code, because nobody was building what I could see the industry needed.
Today my stack includes TypeScript, React, Next.js, Node, PostgreSQL, and NestJS. I build market intelligence platforms, agent orchestration systems, and marketing automation tools. Still making the dealer win.
👨💻
🚗
🏍️
Experience
Skills
- React / Next.js
- TypeScript / JavaScript (ES6+)
- NestJS / Node.js
- PostgreSQL / Prisma ORM
- AI Agent Orchestration
- Marketing Automation
- Docker / Infrastructure
- API Design (REST / GraphQL)
- Multi-model AI Systems
- SEO / SEM / Analytics
- Product Strategy
- B2B Marketing / Demand Gen
- Content / Video Production
- Sales Leadership
Latest writing
Read allBuilding The Meme Factory
Why I turned a 41-skill AI infrastructure PRD into a meme-powered corporate satire, and what it actually documents.
Mar 10, 2026Building a Workflow Engine with AI Agents
How I built OkieDokie's content approval system using a multi-agent pipeline with a base-agent, content-agent, research-agent, and orchestrator, plus a bead system for tracking content lineage.
Mar 9, 2026Phase-Based Development at Scale
How I structured 26 sequential development phases on Vandoko to ship v1.0 through v1.3 without losing track of what was done, what was broken, and what came next.
Mar 9, 2026